{"title":"Direct Acids","description":null,"products":[{"product_id":"the-ordinary-glycolic-acid-7-exfoliating-toner","title":"The Ordinary Glycolic Acid 7% Exfoliating Toner","description":"\u003cp\u003eGlycolic Acid 7% Exfoliating Toner is a water-based, exfoliating toner formulated with 7% glycolic acid, a proven alpha-hydroxy acid (AHA) that effectively exfoliates the skin. It helps to remove dead skin cells, revealing a smoother, more even texture. Regular use of this glycolic acid toner promotes the appearance of more luminous and radiant skin while reducing the visibility of fine lines, wrinkles, and other signs of aging.\u003c\/p\u003e\n\u003cp\u003eThis formulation also features a Tasmanian Pepperberry derivative, a plant extract that helps soothe the skin and reduce irritation commonly associated with exfoliation, making it suitable for frequent use. The presence of this natural ingredient may cause seasonal colour variation in the formula. With a carefully calibrated pH of approximately 3.6, the toner has an optimal balance between salt and acidity.\u003c\/p\u003e\n\u003cp\u003eThis multi-functional toner is not only effective on the face, but can also be applied to the scalp to help rebalance, hydrate, and reduce dryness. This formulation should not be used on sensitive, peeling, or compromised skin. For best results, it is recommended to follow sun protection guidance due to increased skin sensitivity to sunlight after use.\u003c\/p\u003e\n\u003cp\u003eThe Ordinary Tip:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTo maximize the benefits of glycolic acid, consider incorporating the toner into your evening routine, and always follow with an SPF product during the day.\u003c\/li\u003e\n\u003cli\u003eApply this product to exfoliate small areas of the body experiencing rough and bumpy skin.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42549489172562,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/ord-glyc-acid-7pct-100ml-Aug-UPC.png?v=1786383081"},{"product_id":"the-ordinary-pha-5-exfoliating-lip-serum","title":"The Ordinary PHA 5% Exfoliating Lip Serum","description":"\u003cp\u003e\u003cb\u003ePHA 5% Exfoliating Lip Serum\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a gentle chemical-based exfoliator for lips with 5% gluconolactone and 1.5% alpha hydroxy acids to smooth and hydrate lips. Gluconolactone is a polyhydroxy acid (PHA) that works to dissolve the structures that hold dead skin cells together. Due to their larger molecular weight, PHAs work on the surface of the skin to offer mild exfoliation, making them suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThis formulation also includes a high concentration (\u0026gt;50%) of glycerin to improve hydration and retain moisture as well as ectoin to support the skin barrier and offer long-term hydration. It also contains a black carrot extract which is known for its antioxidant properties and provides a mild pink colour to the formulation. This plant-derived ingredient may contribute to colour variations in the product ranging from vivid pink to pale peach however should not impact efficacy.\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42551639998546,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/ord-pha-5pct-lip-exfoliating-serum-15ml.png?v=1786541592"},{"product_id":"the-ordinary-salicylic-acid-2-solution","title":"The Ordinary Salicylic Acid 2% Solution","description":"\u003cp\u003e\u003cspan\u003eFormulated with Salicylic Acid for acne, this water-based Beta Hydroxy Acid (BHA) serum contains a 2% concentration to offer surface-level exfoliation, encouraging the natural shedding of dead skin. This exfoliator for acne-prone skin is also lipophilic (oil-soluble), which means it can penetrate pores to control acne pimples. The formulation's multi-functional approach helps clear up pores, improve visible redness and acne pimples. This approach treats acne, allows skin to heal, and results in clearer, smoother-looking skin without drying out the skin. \u003c\/span\u003e\u003cb\u003eSuitable for use in teenagers with mild to moderate acne.\u003c\/b\u003e\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42551642882130,"sku":null,"price":2849.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/rdn-salicylic-acid-2pct-solution-otc.png?v=1786543096"},{"product_id":"the-ordinary-azelaic-acid-suspension-10-30ml","title":"The Ordinary Azelaic Acid Suspension 10% 30ML","description":"\u003cdiv class=\"inner product-content-left\"\u003e\n\u003cdiv class=\"content description-content\"\u003e\n\u003cdiv class=\"tab-copy overview-description-substring\"\u003e\n\u003cp\u003eAzelaic Acid Suspension 10% is a cream-like brightening formulation that improves the look of uneven skin tone and visibly improves skin texture due to a high concentration of azelaic acid - a natural and effective antioxidant, which means it's gentle enough for daily use as part of your skincare regimen. This formulation is non-comedogenic and suitable for all skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42551653236818,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/rdn-azelaic-acid-suspension-10pct-30ml.png?v=1786544318"},{"product_id":"the-ordinary-mandelic-acid-10-ha","title":"The Ordinary Mandelic Acid 10% + HA","description":"\u003cdiv class=\"inner product-content-left\"\u003e\n\u003cdiv class=\"content description-content\"\u003e\n\u003cdiv class=\"tab-copy overview-description-substring\"\u003e\n\u003cp\u003eMandelic Acid 10% + HA is an Alpha Hydroxy Acid serum that helps improve the look of skin clarity by balancing uneven skin tone, and correcting the look and feel of skin texture in a gentle, yet effective manner. This is because it has a larger molecular weight than other alpha hydroxy acids, which results in a slower, more balanced distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42551733157970,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/rdn-mandelic10_ha-bottle-30ml.png?v=1786553829"},{"product_id":"the-ordinary-lactic-acid-10-ha","title":"The Ordinary Lactic Acid 10% + HA","description":"\u003cp\u003e\u003cspan\u003eLactic Acid 10% + HA is an alpha hydroxy acid solution that offers effective exfoliation targeted at the skin’s surface. It is supported with purified Tasmanian pepperberry extract, a known anti-irritant. This water-based serum is ideal for dry skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe pH of this formula is approximately 3.8. Lactic Acid has a pKa of 3.8 and pKa is the most important aspect to consider in formulating with acids. pKa implies acid availability. When pKa is close to pH, there is an optimal balance between salt and acidity, optimizing the delivery of the acid form to ensure it provides an effective exfoliation that can be used daily.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42551734927442,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/rdn-lactic-acid-10pct-ha-30ml.png?v=1786553998"},{"product_id":"the-ordinary-lactic-acid-5-ha","title":"The Ordinary Lactic Acid 5% + HA","description":"\u003cp\u003e\u003cspan\u003eLactic Acid 5% + HA is a mild alpha hydroxy acid solution that offers gentle yet effective exfoliation targeted at the skin’s surface. It is supported with purified Tasmanian pepperberry extract, which is a known anti-irritant. This water-based serum is ideal for dry and sensitive skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis pH of this formula is approximately 3.8. Lactic Acid has a pKa of 3.8 and pKa is the most important aspect to consider in formulating with acids. pKa implies acid availability. When pKa is close to pH, there is an optimal balance between salt and acidity, optimizing the delivery of the acid form to ensure it provides an effective exfoliation that can be used daily.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":42551740366930,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8874\/6066\/files\/rdn-lactic-acid-5pct-ha-30ml.png?v=1786554162"}],"url":"https:\/\/ordinary-pakistan.com.pk\/collections\/direct-acids.oembed","provider":"The Ordinary Pakistan","version":"1.0","type":"link"}